Episode Details

As a SaaS investor, how do you predict how fast a company will grow?

You need to know if you're looking at a rocket – or a tugboat – in terms of potential speed and growth. What are its chances to expand fast in the market? Can it really take hold and nail a niche?

In Episode 61 of the B2B Marketing Snacks podcast, we talk through all the factors to look for in a company that show it is primed for exponential marketing growth.

This is relevant for: 
• Investors doing due diligence on software company targets
• Leadership, employees or job applicants looking at their own company

Learn how to spot the hidden potential a company has from a marketing perspective. With this framework, you will know if you should invest your priceless time, effort and capital into a company. Or, if you should search somewhere else.

B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:

• Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of Kalungi
• Brian Graf: CEO of Kalungi

B2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). With people cost being a majority of the cost involved, every hire needs to be well worth the investment!

The best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.

Resources shared in this episode:

• Keep Your Friends Close, Your Investors Closer
• How to Create a B2B SaaS Pitch Deck that Wins Over Investors
• Eat your own dog food: strength-testing your SaaS product
• Finders fees for raising capital: How much should you pay your funding raisers?
• T2D3 CMO Masterclass
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ABOUT B2B SAAS MARKETING SNACKS

Since 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and effici