Episode Details

In this episode, Dina Belon, President at Staypineapple Hotels, shares insights on their innovative approach to working with hotel owners and investors. Mike Hirschler, the company's Chief Growth Officer, discusses the challenges that have held back many in the industry and how Staypineapple is addressing them. Casey Barks, the company's VP of Marketing, explains how they're capturing the magic of their brand to drive demand and accelerate business growth.

Listeners will learn:

• The challenges with the traditional hotel business model and fee structures that owners and investors are struggling with (01:30)
• How Staypineapple's centralized model allows for a more efficient approach to hotel management (02:57)
• The importance of innovation (08:21)
• The structural barriers to innovation in the hotel industry and how Staypineapple is overcoming them (11:28)
• The benefits of building relationships and taking a long-term approach (30:59)
• How Staypineapple is leveraging technology to provide a competitive advantage (39:40)
• The power of a playful and genuine brand in driving recognition and demand (46:33)
• The marketing rule of three and the importance of having your brand drive interest and curiosity (48:47)

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands