Episode Details

🚀 How hard is for you, as a handmade business owner, to identify and understand your target audience?

💙 Every single part of your handmade business must be linked back to your target audience. 

⚡️ Steph has you covered in this episode. Explaining why this foundation is vital for your handmade business, steps to find and understand your target audience including demographics and psychographics.

👀 Methods such as self-reflection, observing the people around you and past customers, direct engagement with potential customers and leaning into attracting your target audience through social media marketing and market research. 

📱 Social Media Sidekick is OPEN!

Get your monthly content plan, post ideas, templates and tools to help you stay visible, promote your products and make social media easier through Christmas and all year round.

🎁 Join by 26th October for the limited-time Handmade Bosses Planner bonus, plus over £1,180 in bonuses.

🔒 Closes 29th October at 8pm UK time.

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