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If you've been a listener of this podcast for a while, then you know Spotlight's stance on SEO. It's not a pretty thing!
Marc Cerniglia sat down with the new marketing director, Sarah Henneman, and talked about how SEO should not be a focus for law firms. In fact, SEO is a great way to burn marketing budget! It is a zero-sum game, and if your law firm focuses on it, then you need to listen to why it should not! 

👉Here's what you can expect:

• Why your law firm should not put much focus on SEO
• How SEO is not the best thing for law firms to focus on

☝️AI is here! We have a guide that can get you ahead:
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