Episode Details

Ready to take your launches to new heights? The solution is to build anticipation and curiosity with your pre-launch. In this episode I brought on the Queen of anticipation marketing herself, Brenna McGowan.

Brenna McGowan uses real-life examples from Apple and Taylor Swift to illustrate the power of anticipation. She shares insights on the optimal pre-sale anticipation period for courses, programs, high-end services, and memberships, and explores the use of "consideration content" to tap into the emotions and desires of potential buyers.

Check out what you’ll learn:

• Understanding the psychology of teasing your audience about what’s coming, so they sit up straight and pay attention
• How to create anticipation and use storytelling in your online marketing strategies, so that prospects are salivating to buy
• Understand the key components of a successful pre-launch strategy and the impact it can have on program enrollment
• Shifting potential customers' beliefs about the offer and themselves before a launch, so that they prequalify themsleves

Links for our Guest: 

• Website: https://brennamcgowan.co
• Social Media: https://www.instagram.com/brennamcgowanco/
• Facebook Group: https://www.facebook.com/groups/behindthelaunchwithbrennamcgowa
• Gift: https://brennamcgowan.co/cheatsheet/

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Links and resources mentioned in this episode:

• Get your copy of 17 Magic Phrases at https://SpeakAndStandOut.com/Magic
• Grab the FREE resource Directory of Places to Speak https://SpeakAndStandOut.com/Directory
• Follow me on Instagram at https://instagram.com/laurieann.murabito
• Click and read more over on my website. https://SpeakAndStandOut.com
• If you’re looking for support to grow your business faster, get fully booked and profitable, book a call to explore if you’d be a good fit for one of my programs. schedule a call at. https://speakandstandout.com/speaker-success

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