Episode Details

In this episode, Martin Soler, a former hotel general manager who is now a fractional CMO for large travel tech companies and the co-founder of 10minutes.news, shares his insights on how hotels can use technology to provide personalized experiences for their guests at scale.

Listeners will learn:

• Why only 9% of most hotels' guests are likely to return (12:51)
• How to gather meaningful guest information to surprise and delight them without being annoying (14:23)
• Martin's bold prediction about a big tech shift coming to the hotel industry in the next 24 months (08:33)
• The importance of having a property management system (PMS) that is guest-centric rather than room-centric (05:25)
• How hotels can prepare for a future of hyper-personalization, even if they can't change their PMS right now (10:05)
• The significance of cleaning up existing guest data and collecting the right information to create personalized experiences (11:58)

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands