Episode Details

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In this episode, we are talking about SOCIAL MEDIA! Wait, don't stress out yet! We promise it's a good one packed with information.  Luba is fangirling over Canadian Tiktok star @whiteyy18, who has is an "old school cool" type of handsome and lipsyncs to popular 80s tunes. This sparks conversation on HOW to GROW a social media presence. Do you have to be intentional, or can you just fall into it? 

As busy salon/spa professionals and estheticians, we don't always have the time to spare researching, writing, and shooting social media content. But, it is becoming an ever-important business tool full of potential. Our token millennial marketer, Becca, shares valuable tips and tricks on how to save time and where to get started. Which platform is right for your business? Is it Pinterest? Ashley shares her two cents and debates- and we love her for it.

Listen this week to hear what BBC hosts have to say and which internet personalities we have crushes on. Follow us on social media @betweenbothcheeks Email us at comments@betweenbothcheeks.com or catch up on previous episodes on betweenbothcheeks.com

Resources mentioned:

1. Later for social media scheduling
2. Fohr for influencer marketing and general content production tips
3. Rachel Pederson (quote below)  for strategy and motivation
4. Rachel Hollis for community building and motivation
5. Amy Porterfield for tangible digital marketing advice, email marketing, and software suggestions

"Life is crazy, isn’t it? It feels like everyone is telling you to “just spend 30-60 minutes per day” on something. But when you add up “just 30-60 minutes per day” on several platforms, suddenly you’re left with VERY little time!!! What if I told you that there’s a platform you can effectively market on - with just 20 minutes PER WEEK? And this platform might just replace your marketing on other platforms . What platform is it? TikTok." - Rachel Pederson, Becca's favorite Social Media Superstar

Other mentions:
Alicia Mccarvell
The Scott Family

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Our intro and outro music is made by Ashley from Lullaby The Fear Podcast. Listen to Lullaby here: https://lullabythefearpodcast.com/

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