Episode Details

In this episode, Katharine Ames, Chief Marketing Officer at the Indigo Road Hospitality Group, shares her journey from studying communications and hospitality in college to becoming a CMO in the hospitality industry.

Listeners will learn:

• How Katharine's passion for hospitality was inspired by her father and their family dinners (06:02)
• The importance of paying attention to details, as demonstrated by Katharine's internship interview (09:54)
• The differences between working on the agency side versus in-house in the hospitality industry (11:38)
• Katharine's thoughts on the importance of personal connection in marketing, even with the rise of AI and tools like ChatGPT (13:11)
• How Katharine finds inspiration for new ideas by stepping away from her desk, meeting with other creatives and entrepreneurs, and spending time at the hotels and restaurants (14:56)

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands