Episode Details

Lindsey Groepper, President of BLASTmedia, delves into corporate PR for B2B companies. Unlike previous generations, millennials, who make up a major B2B buying force, crave connection and purpose when it comes to choosing a vendor, a partner, or a place of work. They want to do business with companies whose values resonate with their own, leaving companies wondering how to build a story that truly connects. Today, Lindsay discusses cracking the modern corporate narrative.

Connect With: 

• Lindsey Groepper: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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