Episode Details

Today, we're going to talk about specific sells and general doesn't. I've been seeing all kinds of stuff coming into my email for years as examples of this.

Screw The Commute Podcast Show Notes Episode 921

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00:23 Tom's introduction to Specific Sells General Doesn't

01:08 Basic copywriting technique to make more people buy

03:34 "Specific" appears to be more credible

06:10 Exact figures also appear more credible

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