Episode Details

In this episode, Katharine Ames, Chief Marketing Officer at the Indigo Road Hospitality Group, shares her insights on the opportunities for post-stay engagement in the hospitality industry.

Listeners will learn:

• Why post-stay engagement is the most untapped opportunity in the hospitality industry (01:15)
• How the retail industry has excelled at following up with customers after a transaction (01:25)
• The importance of reaching out to guests to encourage them to return and share their experiences (02:07)
• How real loyalty is about creating an affinity for a hotel, company, or restaurant, rather than just offering rewards programs (02:45)
• Examples of how Indigo Road Hospitality Group engages with guests post-stay, including personalized phone calls and social media interactions (03:55)

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands