Episode Details

Welcome to What I Wish I Knew by Dental Head Start. This is a podcast where we learn from people that have been there, made the mistakes, learnt the lessons and have developed into the accomplished dental professionals they are today.

It’s your weekly mentoring session.

More and more dentists are on social media but as digital marketing expert and dentist Dr Geeta Perks says, “social media is a noisy space”, especially post- COVID. How do we stand out from the rest?

Geeta shares with us her top 3 tips for social media and covers the following;
– Using social media as a form of indirect marketing
– Identifying your target audience and choosing the right platform
– Social media content strategy through personalisation and consistent posting
– Delegating to the right person or team to manage social media marketing

Dr Geeta Perks

Dr Geeta Perks is a dentist with 20 years clinical experience having worked in prestigious practices and family dental practices, in both the UK and Australia. 

Geeta has consulted for Dental Focus UK/Ireland for many years, helping dentists grow their businesses by attracting their ideal new patients. Dental Focus was founded by her brother, Krishan Joshi in 2001, in London during the dot com boom, and today is the leading dental digital marketing agency in the UK & Ireland. 

Since moving to Australia, Geeta started the sister agency called Dental Focus Marketing. It specialises in helping dental practices in Australia and New Zealand grow exponentially, by attracting their ideal new patients. This is achieved through integrated services: state-of-the art dental websites, Google Domination with Page 1 rankings through SEO and pay per click advertising, and social media marketing to help to build PR and Brand Awareness online in local communities.  

They provide clients with guidance and direction on aspects such as AHPRA compliance, and marketing strategies through consultation services using successful, proven strategies for dental practice growth. They are proud to have created over 1000 dental practice websites globally and have grown through word-of-mouth. 

Coming from a family background in dentistry, Geeta understands the strategies