Episode Details

Are you a franchise owner or marketer struggling to effectively scale your local marketing efforts? Franchisees often find themselves overwhelmed with the daily responsibilities of managing operations. This leaves them with little time to focus on marketing efforts. As a result, they may struggle to promote their business effectively. Balancing these tasks can be a significant challenge for many franchisees. Brett Campbell is a seasoned franchise marketing expert with nearly 30 years of experience driving profitability, growth, and brand excellence for major brands like Papa John's and Tropical Smoothie Cafe. As the co-founder of LOMA Platform, Brett has developed a unique solution to address a critical gap in the franchise industry - the lack of scalable tools to support local store marketing efforts. Today, Brett discusses the challenges franchise owners and marketers face in effectively executing local store marketing efforts. Stay tuned! Resources LOMA Platform Website Brett Campbell on LinkedIn