Episode Details

On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by guest, Dr. Paul Bedford, the "Retention Guru", researcher, international speaker and fitness industry expert on retention, attrition and customer experience. 

This episode revolved around strategies to boost retention, from emphasising the importance of personalisation, empathy and tailoring experiences to your audience through to analysing the potential of technology to individualise the member journey, highlighting how vital it is to understand the needs and preferences of members in order to create a successful, sustainable fitness business. 

Key topics discussed include:

• Retention strategies for fitness businesses.
• The importance of empathy and report.
• Utilising data and analytical tools correctly.
• The impact of 'gymtimidation.'
• Generationally designed gyms.

• Listen Now