I want you to use your imagination.
I want you to think about two different prospective parents: Asher and Amanda.
Asher lives in Albuquerque, NM and is moving to your city for work. Asher and his wife want to check out the private schools in your area. They have three children enrolled in a private school in Albuquerque.
Amanda is a single parent and lives within 10 miles of your school. She has two children (1st & 3rd grade). Amanda has grown unhappy with the public school system and wants to look into private schools for the very first time.
What is the first thing that Asher is going to do?
What is the first thing that Amanda is going to do?
They are both going to do the same thing.
Google: “private schools in _______________”
How far down the first page of Google does your school appear?
How many school’s websites will Asher and Amanda visit before they visit yours?
Being at or near the top of the first page of this Google search is critical to your school’s recruitment and long term success. On today’s episode of the PSLP, we are going to discuss 5 Ways To Drive More Traffic To Your School’s Website.
I hope that you will listen to the podcast for your weekly dose of motivation, inspiration and PD. Thanks so much for listening and thanks for making a difference!
Mark Minkus
Being a private school leader is a VERY difficult job. You have to make hundreds of decisions every day, and you have to keep everyone safe, increase enrollment, keep the parents happy, keep the board happy, motivate the teachers, deal with student discipline, beat last year’s test scores and come in under budget.
That can lead to you feeling tired, discouraged and stressed out. I’ve been there. That’s why I created THRIVE Academy just for you. THRIVE Academy is a digital course that will help you get out of survival mode and get back to feeling energized at school. To learn more, go to www.theprivateschoolleader.com/thrive
I want to give you a FREE gift called 7 Strategies To Effectively Deal With Difficult Teachers. Sometimes we need some courage and confidence to deal with difficult teachers. What you need is a plan! This guide is a step by step plan that you can use to help one of your difficult teachers improve their performance and improve their attitude. Go to theprivateschoolleader.com/difficult to grab this free guide!
I am excited to share a brand new resource with you. It is a 9 page pdf called: “How To Use Verbal Judo To Have Better Conversations With The Parents At Your School” What is “Verbal Judo”? "Verbal Judo" is a communication strategy that focuses on using words effectively to de-escalate conflict, resolve disputes, and achieve positive outcomes in various interpersonal interactions, particularly in high-pressure situations.
Published on 1 year, 4 months ago
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