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Jacob Fowler & Jessica Stocker | Menscrafted
Season 1 Episode 9
Jacob Fowler and Jessica Stocker, co-founders of Menscrafted, discuss their journey in the men's hair care industry. They share their backgrounds and how their experiences in modeling and styling hair led them to create their own hair care products. They emphasize the importance of education and simplicity in their products, using simple ingredients that are effective and safe for the hair and scalp. They also discuss the challenges they faced in manufacturing and shipping their products, as well as their plans for future expansion. Throughout the conversation, they highlight the need to normalize men's grooming and create a community where men can ask questions and learn about hair care. They discuss their journey as entrepreneurs, the importance of organic audience building, and their plans for expanding into other verticals within men's care. They also talk about their experiences in real estate and their interest in creating unique rental properties. The conversation concludes with a discussion on the potential for in-person wellness retreats and the importance of community for entrepreneurs.
Chapters
00:00 Introduction and Background
02:17 Educating and Providing Tools for Men's Hair Care
04:34 Creating Products that Fit Customer Needs
07:36 Challenges and Responsibilities of Being an Entrepreneur
10:38 The Importance of Education in Men's Hair Care
16:17 Growing at a Sustainable Pace
19:05 Discovering Freedom and Staying Connected to Roots
20:52 Future Plans and Marketing Strategies
22:56 The Power of Organic Audience Building and Free Marketing
25:06 Creating Unique Rental Properties and the Potential for Events
30:52 The Rise of In-Person Wellness Retreats and the Importance of Community
Published on 1 year, 4 months ago