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Episode 41: Why Is Sportsbook Marketing So Boring?

Published 2 years, 2 months ago

Description

Host Brad Allen is joined by former Paddy Power head of mischief and 10th Man CEO Ken Robertson to discuss:

How he convinced Drew Brees to get struck by lightning
Pretending to chop down the Amazon rainforest with Paddy Power
Why sportsbooks spend too little on brand marketing

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