Episode Details

In episode 17 of the Data Center Go-to-Market Podcast, you’ll learn data center lead generation strategies that work in today's digital-first business environment. Joshua Feinberg shares best practices for modernizing your approach, providing value throughout the buyer's journey, overcoming sales stigma, collaborating across teams, accelerating deals, focusing your efforts, and measuring performance. Discover actionable tactics to generate more qualified leads and grow your data center business. 

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0:00 Coming Up In this episode of the Data Center Go-to-Market Podcast

0:13 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

3:47 Introducing Data Center Lead Generation 101

6:52 Agenda (Data Center Lead Generation 101)

8:38 Modernize Your Lead Generation Strategy

17:00 Provide the Right Kinds of Incentives

23:27 Overcome the Sales Stigma and Escape from the Vendor Box

24:56 Collaborate on Game-Changing Lead-Generation Campaigns

30:26 Accelerate the Sales Cycle

31:37 Focus Your Attention on the Most Impactful Lead-Generation

33:06 Measure What’s Still Measurable and Iterate

34:47 Recap of Data Center Lead Generation 101

35:16 Q&A on Data Center Lead Generation 101