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What was it like to create and film the commercial where Steve Wynn stood on the very top of the Wynn Resort??

That incredible story alone makes this episode worth tuning into! Meet Julia Carcamo - a seasoned casino branding expert and the author of Reel Marketing. Julia shares her behind-the-scenes brand-building experience for properties from Caesar's to Wynn Resort. Learn how she's become known for her unique approach to building genuine, authentic brands with a focus on ROI. Listen as Julia explains her more recent transition to building brands for regional casinos across the US, including many Native American casinos. How does she help them build brands that differentiate them from competitors, while staying true to their tribal values? (And without a "Fly Steve Wynn to the top of the Wynn Resort in a helicopter" budget?)  We cover all of this, plus Julia's reflections on her OWN personal brand, being a woman in a male-dominated industry, and how she's helping to change industry landscape to empower other women to excel. 

About Julia Carcamo:

Julia is a seasoned branding expert and author of Reel Marketing.  Julia’s expertise in the casino market, and she has built brands and marketing programs that drive significant contributions to revenue, profit, and ROI in highly competitive environments.   She began her career in the Gulf South gaming market before moving to Las Vegas as Director of Brand Marketing for Caesars Entertainment. There, she refined core brands and the industry's top loyalty program. At Wynn Resorts, she developed brands for the company's properties and restaurants.  She later led Isle of Capri in introducing new brands and reviving the Lady Luck Casino brand. Now, as president and chief brand strategist at J Carcamo & Associates, Julia’s focus is on regional casino properties nationwide, including the Native American Casino market. Julia writes and consults on marketing topics,  hosts the Drivetime Marketing podcast, and leads the Casino Marketing Boot Camp and espÑOLA, the Hispanic marketing arm of her firm.

Julia's Contact and Resources:

https://www.jcarcamoassociates.com/
https://casinomarketingbootcamp.com/
julia@jcarcamoassociates.com


LinkedIn Newsletter
https://www.linkedin.com/newsletters/linkin-to-casino-marketing-6870472098830266368/

Order Julia's book, Reel Marketing

Want to make more sales, grow your business, and stand out in a sea of sameness? Join me, Kay Miller, on the Uncopyable Women in Business podcast for conversations with successful women from all industries. You'll get real-world strategies, lessons, and tools you can use right now. 

I earned the nickname “Muffler Mama” after becoming the top muffler salesperson in the world, and for 30+ years my husband Steve and I have built an 8-figure business. I’m also an author, speaker, consultant. My goal is to provide Uncopyable value. I want you to say, "Wow, I've never thought of it that way!" 

Ready to accelerate your sales and business growth with Uncopyable strategies? Learn more about my services and products:  https://www.beuncopyable.com/kay

Contact:
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