Episode Details

In this episode, you'll learn about the realities of our review-based economy, easy ways eventprofs can establish social proof, and how to embrace both positive and negative reviews. 

As the visionary founder of Eventible.com, Ankush Gupta is spearheading a paradigm shift in professional event discovery and evaluation. With over two decades of leadership experience, Ankush is leveraging cutting-edge technology and user-generated insights to make Eventible the Glassdoor of business conferences.

Here's what you'll hear about in this conversation:

• How to leverage speakers and social media to establish social proof of your event

• How to choose marketing channels and accounts, internal and external, to promote your event's reputation

• Ways to convince your target audience that your event is worth their investment

• Why even negative reviews can be an opportunity to convert future attendees

Mentioned in this episode

• Ankush Gupta on LinkedIn

• Eventible.com

• Jeff Bezos shares about the value of negative reviews (YouTube)

• Magic Words by Johan Berger