Episode Details

Erica Greenhalgh's transition from the funeral home industry to becoming a top Amazon seller is nothing short of remarkable. In this episode, we uncover the unique twists and turns of her career, beginning with her early days aspiring to be a dental hygienist, her unexpected entry into the funeral business, and ultimately, her leap into e-commerce. Erica opens up about the struggles she faced, the countless hours she invested, and the pivotal moments that shaped her path to success. With six associate degrees under her belt, her story is a testament to perseverance and the power of pursuing unconventional opportunities.

We also talk about the nitty-gritty details of Erica's journey from a failed business to grossing $200,000 in her first year on Amazon. She shares her strategies for securing wholesale deals, managing a home warehouse, and the art of transforming poorly listed products on Amazon into top sellers. Erica's expertise in navigating the complexities of the adult product category on Amazon offers a unique perspective on the challenges and rewards of this niche market. Her ability to build strong relationships with small brands and address issues like minimum advertised pricing has been key to her success.

Our conversation also explores the broader landscape of e-commerce, from compliance with Amazon's advertising policies to the potential of expanding to platforms like Walmart and TikTok. Erica's passion for her work and her humorous reflections on her unconventional career path make this episode a must-listen. We wrap up with a look ahead, eager to reconnect with Erica next year to see how her journey evolves and the new heights she aims to reach with her innovative strategies and tools like Helium 10. Join us for this engaging and insightful episode that promises to inspire and entertain.

In episode 585 of the Serious Sellers Podcast, Bradley and Erica discuss:

• 00:00 - From Funeral Homes to Amazon Success
• 00:39 - Unique Amazon Seller Stories With Erica
• 06:36 - Transitioning to Amazon Sales Through Books
• 07:24 - From Funeral Home to Adult Products
• 09:47 - Wholesale Account Setup Success
• 15:01 - Growing Brands in Adult E-Commerce
• 16:43 - Sales Goals and Profit Margins
• 21:22 - Product Placement and Advertising Strategies
• 24:21 - Strange Incidents While Selling on Amazon
• 27:47 - Amazon's Advertising Guidelines Explained
• 28:30 - Amazon Strategies and TikTok Opportunities
• 33:34 - From Funeral Homes to Novelty Products

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Bradley Sutton:

Today we've got one of the most unique sellers we've had on. She started off her professional career running funeral homes, then transitioned to selling books online and doing retail arbitrage and now she grosses over $2 million a year selling adult products. How cool, is that? Pretty cool, I think. What was your gross sales yesterday, last week, last year? More importantly, what are your profits after all your cost of selling on Amazon? Did you pay any storage charges to Amazon? How much did you spend on PPC? Find out these key metrics and more by using the Helium 10 tool Profits. For more information, go to h10.me/profits. Hello everybody and welcome to another episode of the Seri