Episode Details

What is the #1 marketing asset of your business?

Your website! It is a living breathing entity of our firm. Join us with our special guest Victoria Marcouillier, owner of Brandwell and host of the Branding Business School podcast, as we discuss the importance of branding, the value of marketing throughout the client relationship lifecycle why your the website's role is a crucial marketing asset. Learn how there are strategic aspects of design that are not merely about aesthetics but also about influencing client perceptions and behaviors. Your branding should combine creativity with strategy, aiming to boost your confidence and help you stand out in your industry.

Not only is your website your biggest marketing asset but it also is important to manage the leads you generate from your website. Cheryl and Liz share their experience in managing leads effectively, highlighting that immediate follow-up is crucial for converting leads into clients and why it is important to deliver quick wins to keep clients motivated and prevent buyer's remorse. Stay tuned for our Damn Good Truth!

Read more about Victoria below!

Victoria Marcouillier is the owner of BrandWell Designs, a premier Squarespace website design and branding agency. She and her team specialize in helping service-based female entrepreneurs establish a confident online presence through strategic branding and website design. As an entrepreneur and mother of two young children, Victoria understands the challenges of balancing work and family life.

Victoria is passionate about helping women build successful brands that command higher prices, liberate them from the constant trade of time for money, and enable them to promote their businesses confidently. With expertise in brand strategy and design, Victoria and her all-female team are dedicated to inspiring and supporting women to become leaders in their industry.

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