Episode Details

This episode is all about storytelling in real estate, why it is the single most powerful tool you have for getting buyers and sellers to actually hear you, and how to start collecting and using stories in your business right now, whether you have been at this for two months or 20 years. Because facts tell. Stories sell.

We are diving into why your buyers and sellers will tune out a stat and lean in for a story, how to use other agents' stories when you do not have your own yet, and how to structure a story so it lands instead of rambles. We share the story Alissa now tells on every listing appointment about an old roof, the local lender LHC bond story that turned into Alissa's go-to for first-time buyer teachers, and Katy's classic "big bank conglomerate vs. local lender" story that has saved more than one closing.

We are also getting into how to build your storytelling muscle. Why Seth Godin recommends writing a blog every single day (even if no one ever sees it), why Sarah's "morning pages" practice keeps the stories coming, and how the Instagram stories feature is the easiest way to bring people behind the scenes of your day-to-day. And we are sharing the storytelling rule we learned the hard way: make sure your story is relatable to the audience you are sitting in front of. Otherwise, a luxury seller will sass you about whether the example was even in their price range.

Here's what we cover in this episode:

- Why storytelling in real estate beats stats and bullet points every time - "Facts tell, stories sell" and why your brain remembers stories, not data - How to borrow other agents' stories when you are brand new - Why your office Monday meeting is a goldmine of stories to use - Alissa's 2024 "year of the roof" and the story she retells on every listing appointment - The LHC bond story Alissa now uses with every first-time buyer - Katy's big bank vs. local lender moving truck story - Why "stories are facts" and how that takes the edge off tough conversations - Why you should keep a running list of buyer and seller mistakes (for the next person) - The structure of a good story: beginning, middle, resolution - Reading your audience and adjusting in real time - Why Glenda Baker is one to watch for masterful real estate storytelling - Why you should never tell a story to a luxury seller without the price point matching - The Seth Godin daily blog rule and "morning pages" as your storytelling gym - The Instagram stories morning, noon, and late routine from Chelsea - "People do not buy what you do, they buy why you do it" - The post-closing journal habit: write down the one thing you will remember from each deal - Refreshing your stories as the market changes - Why your kids, your clients, and your sellers all respond to a story over a lecture

Key quotes from this episode:

- "People forget facts, but they remember stories." Joseph Campbell, quoted by Katy - "Storytelling is the oldest form of education." Terry Tempest Williams, quoted by Katy - "Facts tell, stories sell." Katy - "Marketing is no longer about the stuff you make, but about the stories you tell." Seth Godin, quoted by Katy - "Stories are not an opinion. They are factual." Alissa

Products, people, and previous episodes mentioned:

- Joseph Campbell (storytelling quote) - Terry Tempest Williams (storytelling quote) - Seth Godin on daily blogging and marketing - "The Artist's Way" by Julia Cameron (morning pages) - Glenda Baker (storytelling Realtor to watch) - Louisiana Housing Corporation (LHC) bond program - The HOA episode (Episode 260) and next week's HOA stories episode - The Haunted House episode (Halloween 2023) - Hustle Humbly Community

If you enjoyed this episode, share it with another agent who needs to start telling more stories. And don't forget to send us your toast (or your favorite real estate story) at team@hustlehumblypodcast.com.

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