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What did Publicis get for $4.4bn? Interview with Epsilon UK MD Elliott Clayton

What did Publicis get for $4.4bn? Interview with Epsilon UK MD Elliott Clayton

Season 4 Episode 59 Published 1 year, 10 months ago
Description

Elliott Clayton, managing director, international sales, at Epsilon, joins Omar Oakes to discuss how the data-led marketing business has fared since being acquired by Publicis Groupe five years ago and what's next.

Clayton also has strong views on what marketers should do now that Google has decided not to get rid of third-party advertising cookies on its platforms.

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