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Guest 08: Bill Schley. Master Your Messaging with Micro-Scripts.
Published 1 year, 9 months ago
Description
In this weeks episode we sit down with Marketing & Messaging legend, Bill Schley, where he breaks down his best selling novel and concept "The Micro-Script Rules.” This is one of Camille’s favourite and transformational branding books. Bill’s concept on Microscripts will change the way you think about messaging and positioning. We buy through microscripts, not taglines. Learn from the master himself in this mini masterclass.