Episode Details

#290: Shannon Race is the co-founder of bio.me, a cutting-edge gut health and fiber supplement company. She is also currently the Principal at Starshot Ventures leading investment strategy and advising existing portfolio brands on marketing and brand strategy. Additionally, Shannon serves as a board member and strategic advisor for Koia plant-based protein drinks.

Most notably, she served as Vital Proteins' Global Marketing Director where she played a leadership role in developing the marketing strategy that became the brand’s playbook for international expansion. This strategy included an influencer program blueprint that has since been adopted by the global digital team at Nestle Health Science. Her role in marketing at Vital Proteins played a significant part in the brand's repositioning from product to lifestyle, which became a major driver in Nestle Health Science's decision to acquire the brand in June 2020. 

Topics discussed:

• How pivoting in your career can lead to growth, even if it seems like you're going "backwards"
• The importance of human connection in marketing for brands
• Why you may be bloating, gassy, and have leaky gut symptoms
• The reality of gut health and IBS and why probiotics help your gut
• How to figure out priorities in each chapter of your career
• Important questions to reflect on when it comes to female friendships

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