Episode Details
Back to EpisodesInstagram's AI Avatars Are Going to Change All of Digital Marketing
Description
E391: Instagram just launched AI avatars. You can train an AI off all your Instagram content and use it across comments, DMs, as a standalone website, as a bot people can talk with on Whatsapp and Messenger, and more.
You can query your entire knowledge base on Instagram.
You can train AI to recommend your brand.
And - there's no doubt this is going to be adopted everywhere: YouTube, Facebook, X, TikTok, LinkedIn - every UGC platform will have this to some degree.
It also allows creators to further productize their content marketing.
It's live now in the US. Use it here: https://ai.meta.com/ai-studio/
00:00 Instagram's AI Avatars
00:41 Meta's AI Studio
03:48 Training Your AI Avatar
04:42 Leveraging AI
06:58 Future of AI in Social Media
09:02 I Love You
#technews #digitalmarketing #marketingnews #contentmarketing
The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/