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The Inside Story Of WTOP Moving From AM To FM With Joel Oxley (Ep 7)
Episode 7
Published 2 years ago
Description
WTOP's Senior VP/General Manager Joel Oxley takes us behind the scenes of WTOP's move from 1500 AM to 103.5 FM in 2008.
In 2008, FM was mainly used for music programming, and news, talk, and sports formats were on AM.
Around the country, FM stations did not have many spoken-word formats at that time.
On this episode, Joel takes us behind the scenes on the steps he took to convince the station ownership that moving to a full market FM signal, would be a good move
He also talks about some of the risks they faced, such as the possibility that the AM audience might not move to FM and that the extra revenue the station may generate from the move might not be enough to make up for the revenue they were going to lose by killing off the classical format that was on 103.5.
We also talk about why the first two new formats they tried on 1500 AM after the move didn't work.
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In 2008, FM was mainly used for music programming, and news, talk, and sports formats were on AM.
Around the country, FM stations did not have many spoken-word formats at that time.
On this episode, Joel takes us behind the scenes on the steps he took to convince the station ownership that moving to a full market FM signal, would be a good move
He also talks about some of the risks they faced, such as the possibility that the AM audience might not move to FM and that the extra revenue the station may generate from the move might not be enough to make up for the revenue they were going to lose by killing off the classical format that was on 103.5.
We also talk about why the first two new formats they tried on 1500 AM after the move didn't work.
More from DCRTV:
DCRTV.com
Newsletter signup: https://dcrtv.com/newsletter
Follow DCRTV on Facebook
Support DCRTV on Patreon
Become a supporter of this podcast: https://www.spreaker.com/podcast/dcrtv-washington-radio-and-tv-podcast--6152954/support.