Episode Details

Today, I'm joined by Michael Brandt, co-founder & CEO of Ketone-IQ.

Bottling "metabolic superfuel," Ketone-IQ taps science-backed ingredients to enhance mental clarity, physical fitness, and recovery — without the crash of caffeine or sugar.

In this episode, we talk about scaling the brand's next-gen energy drink.

We also cover:

• The meaning of metabolic efficiency
• Balancing elite performance with mass-market appeal
• Michael's focus on single-product and ingredient mastery

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Ketone-IQ™'s Website: https://ketone.com/

Ketone-IQ™'s IG: https://www.instagram.com/ketoneiq

Michael's IG: https://www.instagram.com/michaeldbrandt/

Ketone-IQ™ is offering listeners a discount. Use KETONE.com/FITT to save 30% off your first subscription order of Ketone-IQ™.

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 

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Chapters:
(00:00) Introduction
(01:32) Michael's background
(02:40) Understanding ketones and their benefits
(04:09) Launching KetoneIQ
(05:13) Challenges and successes in scaling
(13:21) Innovations and future products
(16:43) Marketing and distribution strategies
(28:42) The importance of focus and expansion strategy
(37:16) Conclusion