Episode Details

In episode 13 of the Data Center Go-to-Market Podcast, you’ll learn key strategies for colocation data centers to find the right niches and avoid commoditization. In this informative podcast episode. Joshua Feinberg shares insights on assessing product/market fit, analyzing competitive positioning, generating qualified leads through content marketing, repositioning for the modern buyer's journey, and scaling revenue growth through customer success. Whether you work in sales, marketing, or management for a colocation provider, this episode provides valuable insights you can apply immediately. 

#datacentergtm #dcsmi #colocation #datacenters #salesstrategy #contentmarketing #customersuccess #productmarketfit

0:00 Coming Up In this episode of the Data Center Go-to-Market Podcast

0:56 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

2:56 Introducing 10 Ways for Colocation Data Centers to Find the Right Niches and Avoid Commoditization

5:12 Agenda (10 Ways for Colocation Data Centers to Find the Right Niches and Avoid Commoditization)

6:34 Two Battlefronts: Company Size and Differentiation

12:07 Provide Managed Services, But Not as an MSP

17:52 Assess Your Product/Market Fit

22:28 Get In Front of Today’s Colocation Buyer’s Journey

26:52 Analyze Your Competitive Positioning

35:10 Take Stock of Your Content Assets (or Lack Thereof)

37:57Attract the Right Strangers

41:08 Generate More Highly-Qualified Leads

43:46 Accelerate More Opportunities

48:56 Scale Revenue Growth Across Both New and Existing Clients

50:34 Let Your Best Clients’ Data and Buyer Personas Dictate Niches

54:35 Q&A on 10 Ways for Colocation Data Centers to Find the Right Niches and Avoid Commoditization

1:10:26 Recap of 10 Ways for Colocation Data Centers to Find the Right Niches and Avoid Commoditization