Episode Details

One Conversation Away: Transforming Marketing with Tom Schwab

Host: Marcia Riner | Profit Booster®,  Business Growth Strategist, CEO Infinite Profit®

Guest: Tom Schwab, Founder of Interview Valet, Author of Podcast Guest Profits

Overview: Join Marcia Riner and Tom Schwab as they enter into the evolving landscape of marketing. Tom, known as the godfather of podcast interview marketing, shares his revolutionary insights on how one powerful conversation can change your marketing strategy forever.

Key Talking Points:

1. NearBound Marketing:

   • Tom introduces the concept of NearBound Marketing, explaining why the future of marketing isn't just outbound or inbound but a combination that leverages existing relationships to generate new business opportunities.

2. Big Fish Don’t Swim Through Funnels & Whales Don’t Click:

   • Discover why high-value clients aren't engaging with traditional funnels and how you can reach them more effectively through personalized conversations.

3. OBSCURITY: Every Business’s Biggest Problem:

   • Understand how obscurity is the biggest challenge for businesses today and learn strategies to overcome it through targeted podcast guesting.

Show Highlights:

• Efficiency vs. Effectiveness in Marketing: Marcia and Tom discuss the frustration of marketing efforts becoming more efficient but less effective. They explore how traditional strategies are failing small and medium-sized businesses.

• The Power of Conversations: Tom explains how a single, well-placed conversation can be more impactful than any funnel, emphasizing the importance of podcast interviews in building genuine connections and trust.

• Building Authority and Trust: Learn how podcast interviews can establish you as an authority in your field, helping you reach your ideal clients and grow your business.

• Evergreen Content: Tom highlights the longevity of podcast content compared to other marketing methods. A podcast interview can remain relevant and searchable for years, providing ongoing value and exposure.

• Actionable Tips for Podcast Guesting: Tom provides practical advice on how to get started with podcast guesting, including preparing for interviews, choosing the right podcasts, and effectively engaging with the audience.

Guest Resources:

• Interview Valet: Visit Interview Valet to learn more about Tom Schwab's services and how podcast interview marketing can grow your business.
• Podcast Guest Profits Book: Get Tom’s book, Podcast Guest Profits: How to Grow Your Business With A Targeted Interview Strategy, for free at https://interviewvalet.com/profitwithaplan/. Internationals requests will get an ebook.

Call to Action:

• Have questions or want to share your podcast experiences? Comment below, and Marcia and Tom will respond. Let them know what types of podcasts you’re interested in or share your own guesting experiences.
• Subscribe to Profit with a Plan on your favorite podcast platform and never miss an episode filled with valuable insights and strategies to make your business more profitable.

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Make this your best year ever.  Download this free playbook at www.BoostingProfit.com  

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