Episode Details
Back to EpisodesGetting Creative with Marketing a Lifestyle — Not the Product
Episode 604
Published 2 years ago
Description
Alyse Borkan, co-founder of Rocco, is a veteran of marketing direct-to-consumer products. She shares why marketing a lifestyle of hosting and entertaining has been so effective for the new mini fridge brand.
To learn more about Rocco and show notes: https://www.shopify.com/blog/rocco-marketing