Episode Details

Real estate burnout is real, and this episode is the most transparent we have been about it in a long time. Alissa is fresh off what she is calling her "Messy May," a month with high production, high stress, and a stack of disgruntled clients who all decided at the same time that they were not loving paying for a Realtor. We are unpacking all of it.

We are getting into why this market feels so emotionally heavy, even when the business is there. We talk about the new conversations agents are being forced to have post-settlement, why buyers and sellers feel "gypped," the insurance crisis that is killing deals at the closing table, and Alissa's $20,000 escrow roof story. We are sharing the scripts we have started leaning on (and the ones we have thrown out), why fancy stuffy coaching scripts feel like trickery, and the Gary V "don't convince, have conviction" line that finally clicked.

We are also having a very candid conversation about what burnout looks like for an experienced agent. Asking the title company to hide your check in a folder. Wanting to work with dogs instead of humans. Saying no to a referral for the first time in your career. Realizing that "messy May" is not just a Louisiana problem and that agents everywhere are silently going through the exact same thing. If you have been feeling like you are losing your mind a little, this is your "me too" episode.

Here's what we cover in this episode:

- Real estate burnout, what it looks like and why this market is causing it - "Be cool about fire safety" and the messy May origin story - The panel moment where the man on the mic told someone else's success story - Why the media has buyers and sellers freshly mad about paying their agent - The seller who has to pay twice (and the buyer who has to pay too) - "I cannot work for free" as your new line, with conviction not convincing - The insurance crisis killing deals over 13-year-old roofs - The $20,000 escrow holdback addendum that closed a deal anyway - The agent who got firm with Haven in the backseat - Why "messy May" was about people behavior, not market volume - Asking the title company to put your commission check in a folder - The lender you call ahead because you cannot face the closing table alone - Why disgruntled clients are not a reflection of your service - The class action no one has filed yet (but maybe should) - How to qualify a referral when you are running on empty - The hard-of-hearing referral Alissa actually turned down - Why "I prefer to work with dogs right now" is a valid sentence - Don't convince, have conviction (the Gary V line that finally clicked) - Fire prevention vs. fire extinguishing in your business - Why front-end consults and updated email templates are your fire prevention - The pre-qualifying gut check: "Do I have room to handle this?" - Trial by fire and the new normal of professional conversations

Key quotes from this episode:

- "I love and appreciate you, Aunt Cindy, but if you want a Realtor to help you buy and you're not willing to pay me, I cannot work for free." Katy - "Don't convince, have conviction." Katy quoting Gary Vaynerchuk - "If you have somebody up front telling you they don't want to pay you, you need to listen." Alissa - "It is okay if you don't want an agent. But I don't work for free, and I know my value." Katy - "I am not working with people right now. If you have a dog that would like to buy a home, that is what I prefer." Alissa

Products, people, and previous episodes mentioned:

- The Enneagram episode (early Hustle Humbly catalog) - He's Just Not That Into You (Episode 256) - Gary Vaynerchuk on conviction over convincing - Email Templates 101

If you enjoyed this episode, share it with another agent who needs to know they are not alone. And don't forget to send us your toast at team@hustlehumblypodcast.com.

Leave us a review at http://ratethispodcast.com/hustlehumbly

Get your FREE Data