Episode Details

Congratulations, you’re the new CMO for a B2B SaaS company! What do you do first?

Learn the ins and outs of “making moves” as a new marketing leader: how fast to move and how to tackle all the big and urgent issues you'll face early on. It’s vital to avoid pitfalls and maximize your impact in the short term while building for the medium and long term too.

Getting hired as marketing leader at a software company – whether fractional or full-time – means you are probably inheriting a strategy already in play… for better or for worse. It can be tempting to make big changes quickly, to capitalize on your momentum when you're new, but it can be dangerous if you don't take precautions and follow the right implementation steps.

As a brand new leader in the company, you will learn how to:

• Identify which strategy is the right strategy

• How to set initial OKRs

• Make changes that will be effective both in speed and execution 

• How to identify underperforming areas and focus on strengths

• How to delineate marketing problems from people problems, so the right issues get corrected 

• The most important marketing metrics to identify first

B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:

• Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of Kalungi
• Brian Graf: CEO of Kalungi
  
  

B2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). With people cost being a majority of the cost involved, every hire needs to be well worth the investment!

The best founders, CFOs and COOs in B2B SaaS work at getting the best balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key asset in a hard-charging B2B world.

Resources shared in this episode:

• How to Kick Off Your First Fractional CMO Meeting 
• Why are CMOs fired more than any other executive?
• How to monitor and measure the success of your SEO strategy
• Template - Marketing ROI Forecast & Estimation
• T2D3 CMO Masterclass
• Submit and vote on our podcast topics
  
  

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