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The 6 Leaks in Your Property Management Sales Pipeline
Description
A lot of the property managers we talk to who want to grow say the same thing, "I just need more leads."
In this episode of the #DoorGrowShow, property management growth experts Jason and Sarah Hull discuss the 6 major leaks that property managers can have in their sales pipeline and why they don't just "need more leads."
You'll Learn[06:22] 1. Positioning
[10:14] 2. Perception
[11:19] 3. Presence
[15:30] 4. Pricing
[18:18] 5. Purpose
[20:24] 6. Pitch
Tweetables"Does it make sense to turn on the hose full blast if there's all these leaks?"
"People want to work with a specialist. They don't want to turn over their biggest assets ever and their financial future to somebody that's dabbling in property management."
"If your reviews are good, it backs up everything that you say in your sales pitch."
"Are you clear on your personal motivations for why you have this business beyond just getting money?"
Resources Transcript[00:00:00] Jason: Get these things dialed in and shored up and what you'll find is: you may not need nearly as many leads.
[00:00:05] You won't have to spend nearly as much money on advertising or any money.
[00:00:12] Welcome DoorGrow property managers to the DoorGrow show. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing in business and life, and you're open to doing things a bit differently than you are a DoorGrow property manager.
[00:00:32] DoorGrow property managers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you're crazy for doing it. You think they're crazy for not, because you realize that property management is the ultimate high trust gateway to real estate deals, relationships, and residual income.
[00:00:54] At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. We're your hosts, property management growth experts, Jason and Sarah Hull, the owners of DoorGroww, and now let's get into the show.
[00:01:19] Sarah: We wore DoorGrow colors today.
[00:01:20] Jason: Oh, we did. For those
[00:01:22] that can see us. We're wearing DoorGrow colors. It's not on purpose. Yeah. Green and blue. All right.
[00:01:27] Sarah: I wanted something easy. It was like, let me get a comfortable dress that looks nice, but it's comfortable. Ladies know what I'm talking about.
[00:01:34] They're like, "yeah, those are awesome. That's this."
[00:01:37] Jason: Okay. It's good to know. So we were talking about what we should talk about today. And one of the things that I've been doing on sales calls in conversations with potential clients is taking them through a diagnosis and diagnosing the front end sales pipeline of their business.
[00:01:56] The challenge is a lot of peop