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DTC Toy Company Looks to Better Days
Description
The reality of post-pandemic ecommerce has been tough for many direct-to-consumer merchants. Take Molson Hart. His company, Viahart, makes innovative educational toys and sells them on Amazon, Walmart, and other marketplaces.
The last two years have been challenging for Viahart. What worked before and during Covid doesn't apply now, Hart says.
Host Eric Bandholz shares those sentiments, as Beardbrand, his firm, has similar struggles.
This is Hart's second appearance on the podcast. In this episode, he addresses surviving the downtimes, TikTok successes, and the importance of persistence and optimism.
For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6sDJ
For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts
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The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com