Episode Details

Episode 3 of the Data Center Go-to-Market podcast discusses strategies for improving lead generation, building buyer personas, developing sustainable power solutions, building industry community, growing market share, and more. Host Joshua Feinberg provides insights on understanding customers, intercepting prospects early, and focusing marketing and sales efforts. Key takeaways include emphasizing empathy, educating partners and clients, and optimizing processes around customer success. 

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0:00 Coming Up In this episode of the Data Center Go-to-Market Podcast

0:30 Data Center Go-to-Market, Sales, and Marketing Q&A

2:30 How to improve lead generation for data center channel strategy and partner ecosystem development

7:46 How to improve data center prospecting and closing

13:32 How to market and sell sustainable data center power solutions and microgrids

18:37 How to build a community with cloud, data center, and network infrastructure professionals

23:56 How to grow data center market share above-market growth

29:08 How to build go-to-market (GTM) for data centres

33:50 How data center recruiters can improve new client acquisition in colocation

37:56 Marketing tips for carrier-neutral data center services