Episode Details

In the last episode, I talked some smack about social media: It’s bad for your mental health, your content won’t have great longevity or searchability, etc. So this episode I cover what to do instead, or in addition to, social media.

First, I break down discovery vs. nurturing. Then, I explain why email is a great nurturing platform. And finally I talk about when social media can be an effective marketing tool, if you still really want to use it.

I hope you’re enjoying these “Online Business Summer School” episodes, including the background sounds from beautiful Long Island!

In this episode, you’ll hear…

1. The difference between discovery vs. nurture platforms
2. Why email is a great marketing tool
3. Where social media can be helpful

Click here to find the full show notes and transcript for this episode.

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