Episode Details

Dave is joined by Amanda Goetz, a 2x founder, 3x CMO, and the author behind the popular weekly newsletter Life's A Game. Amanda shares her expertise in personal and professional growth, brand building, and content creation.

Amanda and Dave cover:

• How Amanda transformed her LinkedIn strategy to grow her following and engagement
• The impact of personal branding on social media and its role in business growth
• Creating a feedback loop to refine and improve content strategy

Timestamps

• (00:00) - - Intro
• (05:59) - - How to Use LinkedIn Video
• (09:27) - - Shifting from Twitter to LinkedIn
• (13:13) - - Developing a Clearer Target Market and Products
• (13:56) - - Building Sustainable Momentum Amid Burnout: A CMO's Perspective
• (18:17) - - Why Your Content Strategy Must Be Focused
• (22:39) - - The Brand Pyramid
• (23:34) - - The Emotion Behind Branding
• (27:04) - - People Are What Matter In Branding Success
• (32:42) - - The Growing Creator Economy vs. Traditional Corporations
• (34:00) - - Creating Emotional Brand Connections for Growth Marketing
• (38:32) - - How Amanda Became a Fractional CMO
• (41:06) - - Why Amanda Looks to Alex Lieberman for Inspiration

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