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Never Split the Difference: CMO Edition
Episode 405
Published 1 year, 6 months ago
Description
What if the secret to becoming an influential CMO lies in the tactics used by FBI hostage negotiators?
In this essential episode, Drew Neisser welcomes Chris Voss, former FBI hostage negotiator and author of "Never Split the Difference," to share game-changing conflict resolution and negotiation strategies for B2B marketing leaders.
By listening, you'll learn how to:
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Turn potential conflicts into collaborative problem-solving sessions
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Use tactical empathy to align with stakeholders
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Adapt your negotiation style to different personality types
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