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In our latest 3-part miniseries we take a look at customer service and the role it is playing in enabling organisations to thrive now and into the future. As more service experiences are becoming automated or augmented with eg AI-enabled chatbots, the human is fast becoming the premium service differentiator. So how can we maximise every moment when providing a service experience with a customer, client, patient, passenger, student or internal stakeholder?  

This first episode takes a fresh look at the decades-old thinking around customer service. We explore what the growing world of neuroscience can show us makes the difference when one human interacts with another in a service scenario.  We’ve coined the phrase ‘neuroservice’ and shares top tips to bring this to life for tangible results. From the link between touch and value-perception, to the role imagination plays in creating intrigue and commitment.. let’s be inventive in our approach to service experiences. Now is the time to maximise our human edge in ourselves and our customer-facing teams.

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