Episode Details

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Hello, and welcome to Beauty and the Biz where we'll talk about how live surgery can = 100k views. Additionally, we'll discuss the general business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What your patients are saying." I'm also a consultant to plastic surgeons, to get them more patients and more profits.

Obviously, there are so many different marketing channels you could use to attract new cosmetic patients but it can be mind boggling.

Furthermore, you only have so much time, money and mental capacity to keep up.

So, what do you do to keep a steady stream of patients coming to you?

Specifically, this Beauty and the Biz Podcast episode was an interview with Dr. Scott Boden who is a full-time hair transplant surgeon in private practice in Hartford CT. Notably, he's performed more than 5K hair transplant surgeries to date.

Additionally, we talked about his journey to private practice, how he has been living off of word-of-mouth referrals vs. expensive google ads, and his growing demographic of transgender patients to broaden his audience.

Moreover, Dr. Boden doesn't do much social media; however, he did get 100,000 views when he posted a live surgery (think quality vs. quantity).

To be sure, Dr. Boden is drinking his own Kool-Aid. Another key point is that he's also been a patient and the best advertisement and walking/talking testimonial for his prospective patients who can see what a natural result looks like.

Enjoy!

Catherine Maley, MBA

P.S. You may be feeling the Summer Slump, especially if you are in a competitive area, so my Free Summer Slump Guide will help. If you haven't already, grab your copy today!

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Catherine Maley, MBA:

Everybody that's going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ah