https://discord.gg/EGFRjwwS92
Join Malcolm and Simone Collins as they unravel a fascinating conspiracy theory about the Mormon church's influence on social media. This eye-opening discussion explores why Mormon influencers are disproportionately popular online and reveals the surprising connection to the LDS church's rebranding efforts.
Key points covered:
* The LDS church's wealth and marketing budget
* Unusually high CPM rates for Mormon-related content
* The 2001 and 2018 name change initiatives
* How the algorithm boosts Mormon content
* The challenges facing Mormonism in the internet age
* Potential strategies for the LDS church moving forward
Whether you're interested in religion, social media, or marketing strategies, this video offers a unique perspective on the intersection of faith and technology in the modern world.
Malcolm Collins: [00:00:00] Elisa Grenfell. And for her part of the conspiracy theory, what she was investigating was The question of why are there so many Mormon influences, Elisa Grenfell. It's not a conspiracy theory, basically, it is 100 percent proven from my perspective
there was a fact that she found.
That she thought was just an odd curiosity. Ooh, so silly. So silly that this is the case. I don't think this is an odd curiosity at all. I think that this explains everything. So I asked an AI algorithm, when did Mormon influencers start to rise in popularity disproportionately? And perplexity said it was in 2001.
Remember I said that was when they first started discouraging the term Mormon. And then recently there's been a rebranding to further discourage the use of the term Mormon among church members.
Would you like to know more?
Malcolm Collins: Hello. I am so excited to be here with you today. Simone. This episode is going to be one of the Malcolm goes into a conspiracy [00:01:00] theory.
Although I don't think that this one is a conspiracy theory. I think it's actually proven in the data at this point. And it's very interesting. Now I should note one, this is not going to be like an anti Mormon episode of that's what you're here for. Anti Mormon content.
Simone Collins: Yeah, sorry. We're Mormon stands.
So
Malcolm Collins: even our theological beliefs, I've been told by Mormons, they align enough with Mormon theological beliefs that. Some Mormons would consider us more like inactive members or members not in good standing with the church. But theologically they're pretty similar. So yeah.
Simone Collins: Someday we'll get our temple recommends cards.
It's okay, Malcolm. The day will come, maybe. I know,
Malcolm Collins: right?
Simone Collins: The day will come. The day will come. I guess we're not going to tithe, so probably not.
Malcolm Collins: I would never do that. I just don't believe in the central church concept. Yeah, we're very against that. Yeah. Yeah. But that aside, , that aside I believe I have [00:02:00] discovered the solution to a question I was wondering a long time, and I'll set up the question.
Okay. Yes. Throughout the nineties so just a little background on the term, Mormon. Mormon was originally used as a term, not necessarily derogatory, but just by people outside of the Mormon church to refer to people at the Mormon church because. It comes from the book of Moroni, right? That's where you get the word Mormon, right?
Like it's not like an insulting term or anything like that. Mormons reappropriated the word throughout like the 80s and the 90s and it became a mainstream word within the church for members of the church. It started to become unfavorable for church members and there was a, hold on I'll pull up the exact wording here.
In starting around 2001, the church en
Published on 1 year, 5 months ago
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