Episode Details

If your phone is not ringing and you are wondering how to get real estate clients in this market, this episode is for you. This is our practical follow-up to last week's "He's Just Not That Into You" episode, and we are using Carly Rae Jepsen's "Call Me Maybe" as our (very catchy) guide for why so many agents right now are sitting around waiting for a phone that is never going to ring.

We are getting into the four generations of agents Katy has lovingly named: traditionalists (2005-ish), transitionalists (2011-ish), opportunists (2020-2022), and survivalists (2024 and beyond). Where you started shapes how you were trained, what you were told, and how prepared you actually are for the current market. The agents calling us right now are stunned that real estate is hard, and we are getting honest about why.

We are also talking about the false sense of security that comes from posting on social media, the difference between value posts and "I'm a real estate agent, call me" posts, the magic of an email list (and why your open rate beats any algorithm), and the Connie-approved hand-written letter strategy that built Alissa's business from zero. Plus the secret you keep looking for in the work you keep avoiding.

Here's what we cover in this episode:

- How to get real estate clients when the phone is not ringing - The four generations of agents: traditionalist, transitionalist, opportunist, survivalist - Why new agents in 2024 are shocked the business is hard - The false security of "I posted it on Facebook" - Why less than 5% of your followers actually see your post - The 250 announcement cards plus 250 handwritten letters strategy that built Alissa's business - What to actually write in those letters when you are brand new - The challenge: pretend social media does not exist, now what? - Why your email list beats every social platform (and the actual open rates we get) - The flood insurance sales meeting example: turn what you learn into client value the same day - DMs, texts, and lunch invites as direct outreach - "Show what you're doing, do not just sell" - Why the broker tour is a goldmine for content and connection - Lacey's "I am here for you" continuing education posts - Why making a custom for sale sign before you have a listing is not work, it's avoidance - Time audits, busy work vs. money-making activities - Why Hustle Humbly podcast emails get a 60% open rate (and yours can too) - The Gary V "once a week is not going to change the world" rule - Why the secret you are looking for is in the work you are avoiding

Key quotes from this episode:

- "You have said you are an agent, but are you showing you are an agent?" Alissa - "The secret you are looking for is in the work you are avoiding." Alissa - "Hard work beats talent when talent doesn't work hard." Katy - "You can outwork 95% of people by just showing up every day." Katy - "Show, do not sell." Katy

Products, people, and previous episodes mentioned:

- He's Just Not That Into You (Episode 256) - What To Do When You're New or Slow (Episode 17) - What To Do When You Don't Know What To Do (Episode 135) - "Day Trading Attention" by Gary Vaynerchuk - "Call Me Maybe" by Carly Rae Jepsen - Email Templates 101 - Hustle Humbly podcast email list

If you enjoyed this episode, share it with another agent who needs to stop waiting for the phone to ring. And don't forget to send us your toast at team@hustlehumblypodcast.com.

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Music:

Straight A's by Connor Price → https://connorprice.shop/

The Good Life by Summer Kennedy → h