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Luca Solca: The 10 Rules of Brand Exclusivity
Season 1
Episode 26
Published 1 year, 6 months ago
Description
What makes a brand desirable? How do market leaders command such high price points? How do AI and social media play into the luxury landscape? Host Diana Wood speaks to Global Luxury Goods Analyst Luca Solca to discuss leaders and challengers, and how brands can stay exclusive, whilst ever more profitable, in the luxury goods industry.
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