Episode Details

E368: LinkedIn video is getting prioritized in the main feed.

Things people DON'T need to start making video for LinkedIn:
- Good lighting.
- A microphone.
- A quiet room.
- Sophisticated editing software (I used to only use the native TikTok app).
- A good camera (I got my early audience on TikTok and Instagram (Nov 2022 – Oct 2023) shooting on the selfie camera of an iPhone 8).
- More than five minutes a day. I've gotten hundreds of millions of views with business and marketing videos shot on the selfie camera of an iPhone 8 and edited in the TikTok app in a couple of minutes.

An easy way to start taking advantage of LinkedIn's priority on video if you don't want *most of your existing followers to see you learning how to make video:
1. Create a company page.
2. Set up an automation with https://reusevideo.com/ so that your videos come out everywhere (including your company page). This is what I use.
3. That's it. Your videos will take advantage of LinkedIn prioritizing visibility with video - while not deluging your existing following.

Everything you need to know about LinkedIn's new video prioritization: https://edwardsturm.com/articles/linkedin-video-organic-prioritization/

00:00 Introduction to LinkedIn Posting Frequency
00:06 Analyzing Influencers' Posting Habits
00:53 High Frequency Posting Strategy
01:35 Gary Vaynerchuk's LinkedIn Strategy
02:03 Universal Social Media Rules
02:48 The Importance of Reposting Content
03:43 My LinkedIn Posting Strategy
03:53 Content Creation and Improvement
05:41 Content Automation Tools
07:46 Switching to Personal LinkedIn for Better Reach
13:57 Final Thoughts

#linkedintips #linkedinmarketing #digitalmarketing #socialmediamarketing

The Edward Show. Your daily content marketing podcast: https://edwardsturm.com/the-edward-show/