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Prepping For An AI-Driven Landscape
Episode 2022
Published 1 year, 9 months ago
Description
Allie Kelly, CMO at Intensify, explores the state of AI in marketing. In gearing up for the AI-driven landscape, marketers must focus on a customer-centric approach and strategically adopt technology to empower customers in shaping their journey. Establishing a foundation for collecting contextual data is crucial for effective scaling in the evolving AI landscape. Today, Allie discusses prepping for an AI-driven landscape. Show Notes
Connect With:
- Allie Kelly: Website // LinkedIn
- The MarTech Podcast: Email // Newsletter // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
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