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463. How to Get Anyone to Do Anything

463. How to Get Anyone to Do Anything


Episode 463


The social psychologist Robert Cialdini is a pioneer in the science of persuasion. His 1984 book Influence is a classic, and he has just published an expanded and revised edition. In this episode of the Freakonomics Radio Book Club, he gives a master class in the seven psychological levers that bewitch our rational minds and lead us to buy, behave, or believe without a second thought.


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Published on 4 years, 7 months ago






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