Episode Details
Back to EpisodesEp 30. Stop Plucking Your Acquisition Cost Out Of Thin Air
Description
In this week's episode Nick and Matt are talking about Cost Per Acquisition (CPA).
Those of you currently running (or thinking of running ads), are you clear on what your goal CPA is? And if so, what's that figure based on?
When it comes to Facebook Ads, there isn't a one size fits all. If you're selling a product for £5,000, your CPA is going to be different to someone who is selling a product for £50.
This is where it's important to have a really good understanding of your numbers, so you can be confident that your ads are a sound investment!
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