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The Tour de France: a global money spinner



It’s the biggest sporting event on the planet based on the millions of spectators who line roads for a fleeting view, but this year a shake up will mean the loss of the iconic Champs Elysees finish.

We look at how a cycling race became a global money spinner - particularly for its owners, the Amaurys, one of the richest families in sport.

We also visit the Maurienne valley, a regular stop off for the Tour, to find out what’s in it for sponsors and hosts.

And with a new final stage ending in Nice to steer clear of the Paris Olympics, and a date clash with the French election, could 2024 see a change in fortunes for the Tour de France?

Produced and presented by Laura Heighton-Ginns

(Image: Spectators crowd the roadside as Tadej Pogacar and Jonas Vingegaard tackle the final ascent of Saint-Gervais-les-Bains on July 16, 2023. Credit: Getty Images)


Published on 1 year, 5 months ago






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